BSB Industry Supports Knæk Cancer 2026

Every year, The Danish Cancer Society and TV 2 bring Danes together through Knæk Cancer, Denmark’s largest fundraising campaign against cancer. Once again, BSB Industry is proud to support Knæk Cancer and its mission to ensure that fewer people are diagnosed with cancer and more people survive the disease.

Cancer affects many Danes and impacts even more family members and loved ones. One way or another, most of us will come into contact with cancer at some point in our lives. Today, four out of ten Danes will be diagnosed with cancer before the age of 80, and more than 16,000 people lose their lives to the disease every year.

Supporting Knæk Cancer has become a regular part of BSB Industry’s sponsorship and community support efforts.

"Cancer is a disease that most families will encounter at some point. That is why it is only natural for us to support an organization that works every day to reduce the number of cancer cases and improve outcomes for those affected," says Morten Krusborg, CEO of BSB Industry.

A Life Without Cancer

Cancer remains the leading cause of death in Denmark, but research and improved treatment options mean that more people survive today than ever before. The Danish Cancer Society works every day to improve prevention, treatment, research, and support services for people affected by cancer.

"At BSB Industry, we believe in taking responsibility and contributing to the communities and organizations that make a difference. That is why supporting Knæk Cancer has become a permanent part of BSB Industry’s sponsorship and community support initiatives," says Morten Krusborg.

Facts About Cancer in Denmark

There are more than 200 different types of cancer. Cancer develops as a result of a combination of factors, including lifestyle, environmental influences, and genetics. Smoking, obesity, and alcohol are among the known risk factors.

Four out of ten Danes will develop cancer before the age of 80.
More than 416,000 Danes are living with or have previously had cancer.
49,370 new cancer cases were diagnosed in Denmark in 2025.
Cancer remains the leading cause of death in Denmark.
Seven out of ten cancer patients are still alive five years after their diagnosis.
Four out of ten cancer cases can be prevented.

Facts About The Danish Cancer Society

The Danish Cancer Society works toward a life without cancer and is Denmark’s largest disease-fighting organization. The organization supports research, prevention, and counseling for cancer patients and their families and depends heavily on support from private individuals and businesses.

Approximately 400,000 members and around 30,000 volunteers.
Provides free counseling and support services to cancer patients and their relatives throughout Denmark.

Cancer Research

Cancer research has contributed significantly to better treatment options and higher survival rates over the past decades. Funds raised through initiatives such as Knæk Cancer help support research, prevention, and improvements to the lives of people affected by cancer.

The Danish Cancer Society operates its own research center with approximately 155 researchers from more than 25 countries.
The organization also funds cancer research at universities and hospitals throughout Denmark.
Research contributes to earlier diagnosis, improved treatments, and higher survival rates among cancer patients.
Thanks to research, early detection, and improved treatments, approximately seven out of ten cancer patients today survive at least five years after their diagnosis.

Contact

Morten Krusborg
CEO