27. October 2022

Morten Krusborg new CEO of BSB Group

Morten Krusborg is appointed new CEO of BSB Group in Lunderskov, Denmark, effective November 1. He comes with extensive management experience from large, international companies, where he has had overall responsibility for operations as well as development, sales, purchasing and supply chain solutions.

A new CEO is in place at BSB Group

The new CEO takes over from Per Lyngaa, who has served as interim CEO since February 2022. Per Lyngaa will resume his position as a member of the board of BSB Group.

BSB is a leading supplier of steel solutions to the wind industry and other industries and chairman of the board, Jesper Knudsen, expresses his delight in welcoming Morten Krusborg, 47, on board as CEO.

- Morten encapsulates the human and professional qualities we have been looking for. He comes with experience within the steel industry, deep technical insights, high ambitions and an unpretentious and informal management style, where you speak candidly about matters, says Jesper Knudsen.

Commercial insights key to succeed with ambitious strategic plan

Ambitions for accelerated growth are high at the steel company and with regard to this Morten Krusborg’s strong commercial insights has played a central role for his selection as CEO.

- With Morten as the head of BSB Group, we get a CEO with strong international experience and the capacity to master high-level negotiations with large potential customers, suppliers and business partners within the wind industry and other industries. Morten's commercial background has been important to us and will be essential for executing our ambitious strategic plan, emphasizes the chairman.

Morten Krusborg / CEO BSB Group

"I look forward to getting the BSB-culture under my skin and contributing to developing the company. With my experience and toolbox, I believe that I can help fine-tune and further advance a very well-run company."

Morten Krusborg / CEO BSB Group

Back to his manufacturing roots

Morten Krusborg was born and raised on a farm in a family of self-employed entrepreneurs. He learned early on to roll up his sleeves and work hard to achieve the things in life he dreamed of.

He started his career on the floor of a manufacturing company. He realized the value of study and soon graduated as MBA in strategic management. Working life has taken him through exciting jobs at Bonus Energy, Siemens and Semler, before he now returns home to his manufacturing roots as CEO of BSB Group.

- BSB Group is a tremendous company with a highly skilled management team and competent employees in both Denmark and Poland. I look forward to getting the BSB-culture under my skin and contributing to developing the company. With my experience and toolbox, I believe that I can help fine-tune and further advance a very well-run company, says Morten Krusborg.

The aim is to create the greatest possible value for customers

He is pleased to be back in manufacturing in a company, where he now has his hand on the entire value chain from engineering to purchasing, production and supply chain solutions.

- BSB Group has an outstanding reputation in the market. Customers know they can rely on delivery on time and top quality products. Together with our skilled employees, I look forward to meeting the customers, getting to know them and understanding their needs. In this way, we can optimize our solutions and create the best possible value for customers, explains Morten Krusborg, who, despite dark times, insists the light will shine for BSB Group.

- In spite of the war in Ukraine, rising inflation and sky-high steel prices, I see a significant growth potential right in front of us. To release it, we will rely on our healthy values while preparing for expansion into new markets. I approach this challenge, knowing I have the board's back and full support to make this happen, says the excited new CEO.

On the private side, Morten Krusborg resides with his wife and two children, aged 15 and 17, in Grindsted in central Jutland.


Morten Krusborg

Morten Krusborg

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